Nifty, (Paperback)

<p><b>Nifty</b> is more than a novel-<b>it's a second-chance anthem for dreamers over 50</b> and anyone ready to reignite their purpose.</p><p><b>Lena Richards is turning 50-and turning a corner.</b> Stuck in a mundane office job and weighed down by unfulfilled dreams, she finds herself wondering: <i>Is it too late to begin again?</i> Once, she and her best friend Ella dreamed of launching a sustainable fashion brand. Life got in the way. But now, Lena's ready to trade resignation for reinvention.</p><p>When a spark of inspiration strikes during a routine workday, she picks up the phone-and Ella answers. Together, they take the leap to launch <b>Nifty Avenue</b>, a bold fashion line designed for the <b>discerning, stylish 50+ woman</b>. What unfolds is an empowering journey filled with challenges, second chances, and self-discovery.</p><p><b>Nifty</b> follows Lena and Ella as they face down ageism, fierce industry competition, and their own self-doubt. From rekindling connections at Selfridges to attracting attention from major brands like American Express, their path is anything but ordinary. But their vision-fashion with purpose, designed by women who've lived-begins to resonate far and wide.</p><p>Through every twist, this heart-warming novel explores: </p><ul><li><p><b>The power of friendship</b> and female solidarity</p></li><li><p><b>The resilience required to chase a dream-at any age</b></p></li><li><p><b>The belief that fashion, like success, has no expiration date</b></p></li><li><p><b>A deep commitment to sustainability and positive impact</b></p></li></ul><p>With rich storytelling and sharp insight, <b>Nifty</b> blends inspiration and strategy, making it a <b>must-read for women who want to turn experience into empowerment</b>. Whether you're contemplating your next chapter or already on the path, Lena and Ella's journey will make you laugh, cry-and believe again.</p><p><b>"Dreams don't have an expiration date-and true passion knows no age."</b></p><p>Written by <b>Lena Benjamin</b>, a business growth expert and advocate for women-led innovation, this is her <b>debut women's commercial fiction novel</b>-crafted to uplift, inspire, and ignite action.</p><p><b>With every book purchase, £1.00 goes to the Nifty Sustainable Fund</b>, supporting global brands and causes focused on <b>sustainability, innovation, and economic empowerment.</b></p><p><b>Join the movement. Rewrite your story. And discover that the best is yet to come.</b></p>

• Nifty, (Paperback)
• Author: Independently Published
• ISBN: 9798317244460
• Format: Paperback
• Publication Date: 2025-04-08
• Page Count: 330